We have identified many opportunities for your organization to connect with your addressable market via permission-based, direct email marketing. In many cases these electronic communications will improve the overall effectiveness of other marketing channels such as offline mailings, exhibits, and advertising. Our sales and marketing group is experienced in designing and implementing compelling, cost-effective solutions that will drive your business solutions.

Direct emails will strengthen brand awareness and provide a convenient and alternative channel for dialog between your organization and constituents. Emails can augment or replace costly offline marketing activities and provide a trackable call to action that links directly to desired areas on your website.

Test emails represent an opportunity for you to test various segments' receptiveness to opting-in, calls to action, creative work, promotions and special offers to A-list customers. This will enable you to prove results before launching formal online and/or offline campaigns.

eNewsletters will keep people apprised of your company's complete portfolio of offerings. Think of this deliverable as a way to offer consistent branding via a trackable, personalized mini-website. eNewsletters can contain customized content based on the interest categories of each individual customer. You will be able to track results from introductions to conversations.

Event-based emails will connect you with customers year-round. Consider emailing clients to support PR initiatives, recognize the ten national holidays and acknowledge other important dates (e.g. Happy Birthday!!). Each of these events allows you to connect with your customers in a relevant and meaningful way. Extra touches like these can help you make the sale, and will further contribute to customer loyalty.

Special offers can be emailed to key audiences. For example, you can make announcements that include promotions, contests, special discounts and limited time offers.

Alerts and auto reminders can be distributed to gain the attention of constituents regarding time-sensitive considerations. Consider sending an email notifying customers of special pricing rates or relevant offers that are about to expire. Create a sense of urgency and trigger action via time-sensitive emails (e.g. reply by X date to secure your Y valued at Z).

Market polls and surveys are an excellent way to ask your existing customers for feedback and to gain strategic consumer insights. Capture real-time feedback easily (and relatively effortlessly) via electronic surveys. Responses can assist in making timely, fact-based decisions for product and marketing improvements. Additionally, consumer insights may help your organization remain 'in touch' with their interests and desires. Also, consider the use of electronic market surveys and polls to gain competitive intelligence about the marketplace. For example, discover how your value proposition stands up to your competitors', or how product usage varies by brand.

Press Releases sent via email enable you to blast featured announcements and stories to a wide range of constituents. Often times, people miss an article published in a daily journal. Emailing the story the same day, or even after an article is published, allows your audience to view the information they might have missed reading elsewhere, and will also remind those whom have already been privy to the daily press.